Webinar visual · Free money for college
How to Reduce the Cost of College Through Strategic Financial Positioning — Even as a High-Income Family
Drag the family up or down, and the student left or right. Need-based aid and merit scholarships both bring the price down.
High income
& assets
& assets
Financial
Positioning
Positioning
Low income
& assets
& assets
Discounts
Full Price
Free Ride
Admit/Deny
Need-Based
Financial Aid
Financial Aid
Merit-Based
Scholarships
Scholarships
$100,000
What this family pays
A+
Exceptionally Gifted Students
Student Positioning
C-
Gifted In Other Ways
Where the $100,000 goes
- Need-based financial aid
- $0
- Merit-based scholarships
- $0
- Family pays
- $100,000
A simplified illustration of how financial and student positioning affect what a family pays — not a financial-aid calculator. Actual aid depends on each school's formulas and policies.